Tatem Web Design Social Media Management
Spend your valuable time running your business and
let us take care of growing your social presence!
Types of Things Included:
Included With Our Plans
|Planning & Posting:||Includes researching, strategy planning, writing/designing and scheduling ongoing social media content/posts (that fit your brand voice) for your desired social network platforms.||2 posts per week||4 posts per week||7 posts per week|
|Distribution:||We'll publish your posts on the applicable social network platforms (Popular Platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Houzz, YouTube, etc).||Max of 2 platforms||Max of 4 platforms||Any platforms|
|Boosting:||Each plan includes Ad Credits for boosting and/or follower campaigns to increase your reach. They can also be used for social RET® or STA® campaigns. (more Ad Credits can always be added on-demand and are often recommended to increase growth)||100 Ad Credits / Month||200 Ad Credits / Month||400 Ad Credits / Month|
|Engagement:||We'll spend time on engagement to increase your followers, post engagement, reach, etc., across your social network platforms.|
|Monitoring:||We'll monitor your social platforms to ensure everything is running smoothly, respond to comments, remove derogatory comments and more.|
|Dedicated Team:||Work directly with two dedicated Social Media Managers. One person will specialize in engagement (Engagement Manager) and the other will specialize in content creation (Content Manager).|
|Est. Speed of Follower Growth:||The amount you post, time you spend engaging, budget you invest in boosting your content/posts and more all play a part in how fast you grow your following/presence on social media. Therefore, the more you post, engage and boost, the faster you grow! Thus, the higher the plan, the faster the growth.||Good Growth (slow & steady)||Better Growth (more competitive)||Best Growth (most aggressive)|
What is Social Media Management (SMM)?
What do we do?
Design and create content for a business’ social media platform(s).
Post all content in a consistent way and format for the benefit of Google, other search engines, and users.
Follow, like, and interact with other pages and communities.
Communicate with business owners to best and most effectively articulate the branding, messaging, and goals of that business, all while building a community.
Track all analytics to show clients how we are doing across their social media platforms.
All e-commerce, B2C, franchise, home-based, and service-based businesses need to be utilizing Facebook as an integral piece of their marketing!
Facebook not only helps build top-of-mind awareness, trust, and engagement among your target audience, it also helps to establish and enhance your business’ organic listing placement.
Is what your business has to offer visually appealing? If so, Instagram wants to help you grow! As an image-based social platform that is designed to be utilized in real-time, Instagram is perfect for creating a significant branding campaign around what your company has to offer. From creative sports wear to one-of-a-kind art and baked goods, Instagram users want to see it!
What do we need from you?
Your BIG IDEA!
Your PURPOSE: Why do you exist? What are you here to do? Your big IDEA!
Connecting people with your purpose will guide what we create, curate, and communicate.
You CANNOT be EVERYTHING to EVERYONE. You CAN BE something SPECIAL to SOMEONE. We need to find that SOMEONE.
What we need to remember.
Our goal is to build a community
We will concentrate on growth/community/business - all elements in the ecosystem of growth
#1 priority is to connect with people!!
Don’t push products or services. You only need a few service or product posts - just a few firestarters to get behind your brand
LEVERAGE TRUST to weather messes - get your community behind you.
You must do things for the greater good.
You must balance short term with long term
Educate your customers
Each client needs a different strategy
We will just keep testing new strategies
Videos are helpful - 10 second clips
*UPCOMING: we are working on creating a package of 10-second videos for your social needs
Start re-posting your old content. People could have missed it.
WHAT DO PEOPLE REALLY WANT?
Honesty about services and products.
A company that acts with integrity.
A company that won't let you down.
Sometimes we need to EMBRACE ABSURDITY!
Need Social Media Ad Management?
We can help with managing your social media ad campaigns as well! We do all the work for you, from setup to monthly ad management. Contact us for details.
The Language of Social Media Marketing
There are two ways to look at social media marketing. One works, one doesn’t.
What doesn’t work is the more common business approach. Because it’s a business marketing approach.
That is, content is distributed on social media with the intention of promoting the business. It’s just another version of email marketing, conversion landing pages, or a magazine advertisement.
This would seem to make sense. Prospective clients are on Facebook, Instagram, and Twitter. You want to make them aware of you. So you create marketing content to distribute on these channels.
Yet your SMM efforts, somehow, haven’t produced jack-squat.
The second approach is an understanding. You get that while you’re on social media to promote your business, your prospects are not there to find solutions or products. They’re on social media – extraordinarily – to socialize. To connect with their network of family and friends.
And they are there to be informed and entertained. Facebook is a News Feed. Twitter a Timeline. Snapchat has stories.
In other words, each social media platform has a kind of native language. With the second approach, you don’t just re-distribute content from your blog or PPC ads. You create content in the language of the platform. You tell your story in a way users of the platform will be receptive to.
That, in short, is the best reason to hire Tatem Web to manage your social media marketing. We speak the language of the different social media platforms. And we translate your promotional material so it fits in naturally with what the audience expects.
Your content is shareable, relevant, and value-driven. Which, ultimately, results in more conversions and sales.
You can be a business with the first approach. Or you can hire Tatem Web Design’s team of social media marketing pros – who are native speakers of social media language – to translate your promotions into social media content.
Yes, prospective clients are on social media – in droves. Speak their language and it can mean a lot of new business opportunity for you. Don’t, and you’re a stranger in a strange land.