7 Facebook Statistics You Must Know for eCommerce Success

about bgAs of June 2015, there are 968 million daily active users on average each day on Facebook. And if you’re like most savvy eCommerce storeowners, you understand that this makes it essential to maintain an active brand presence on the platform. 

But being on Facebook isn’t enough to be successful.

In fact, how you use the platform and what you do to construct each post matters, especially when you’re hoping to engage and build relationships with your audience.

So that leaves one question: How can you accomplish this? Below, we discuss 7 Facebook statistics you need to know that reveal simple strategies you can use to build an audience on Facebook. Let’s get started!

1. "Posts published between 10 and 11 pm EST get 88% more interactions than the average Facebook post."

And by interactions we’re talking about combined likes, shares, and comments.

The fact of the matter is that most Facebook users are browsing the platform late at night as their day is winding down. As such, publishing posts at this time is essential to get noticed by your target audience.

When you’re creating posts, use a program like Buffer to schedule posts for the time your audience is most likely to see it. Doing so will increase engagement simply because you’re in the right place at the right time.

2. "Image posts get 179% more interactions than the average Facebook post." 

This statistic probably doesn’t come as much of a surprise. After all, in a sea of text and status updates, including an image in your post is enough to get your audience members to stop scrolling and take notice of your brand. 

Include custom graphics, custom images, or other graphics with posts to stand out in newsfeeds.

3. "Posts ending with a question get 162% more interactions than average posts."

Asking readers a question at the end of the post is a simple way to show customers that you’re looking for engagement rather than just a quick read. Additionally, asking a question shows your users that you care about their thoughts or opinions, making it simple to better understand your buyer psychology and how you can use this to your own marketing advantage.

Who would have thought that one small question could accomplish so much?

4. "Videos are the most shared post type on Facebook, averaging 89.5 shares per video."

Shares are marketing gold on Facebook. After all, this is a free way to get your post in front of new audience members that may have otherwise never encountered your brand. 

As such, including videos when possible is a great way to fuel brand awareness while demanding the attention and engagement of current audience members as well!

5. "Posts published on Sundays get 52.9% more interactions than average Facebook posts."

Think about it: Sunday is the day of the week most individuals take to relax or spend time doing things they want to do. As such, they’re on social media much more than they would be if they were at work or out and about on a Saturday. 

Schedule important posts for Sundays to maximise engagement even further.

6. "Excluding images, posts with 150-200 characters perform best, averaging 238.75 shares."

Characters include numbers, letters, and spaces. So, as you can imagine, the most successful posts are quite short at just 150 to 200 characters. But this statistic isn’t surprising either!

After all, few individuals enjoy reading long narratives in their newsfeeds. Instead, they want short, informative posts with an image or video accompanied by a link to learn more if they want to. As such, you should do your best to keep posts to this length and say as much as possible in as few words as you can.

7. "Posts that link to long form content (2000+ words) receive 40% more interactions than linking to short form content."

As an eCommerce storeowner, short form content means linking to product pages, your home page, or other generic content. Instead, you should link to the unique blog posts you create regularly to engage your audience.

By doing so, you’re not only going to enjoy the increased interactions promised by the statistic above. You’ll also build authentic, meaningful relationships with your audience because you aren’t using your page just to market products; you’re using it to deliver value in other forms as well.

Fuel the Growth of Your eCommerce Store by Using Facebook the Right Way

There’s generally no “right” or “wrong” way to use social media. But when it comes to successfully engaging your audience and growing your eCommerce store, the 7 statistics above demonstrate that there are better ways to engage than others.

If you aren’t sure where to begin with your Facebook presence, the team at Adonis Media can help! Contact us today to design your own custom social media strategy to utilise the best of what Facebook has to offer your business. We look forward to speaking with you!

Key Takeaways

Post between 10 and 11 pm EST for the greatest number of interactions. Use posts to enjoy 179% more interactions than average Facebook posts. End posts with a question for 162% more engagement. Publish videos on your page to take advantage of sharing (which puts your content in front of new audiences at no additional cost). Publish posts on Sundays for 52.9% more interactions than average Facebook posts. Use just 150 to 200 characters in posts to ensure you don’t overwhelm users with content and maximise engagement in the process. Link to long form content in your posts to increase interactions and deliver value to your audience

We want to hear from you: Which of the statistics above do you find most surprising? Which do you plan on using for your store? We look forward to reading your thoughts in the comments below!

Statistics: http://blog.hubspot.com/marketing/facebook-engagement-statistics

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