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How to Differentiate Your Site From Amazon in 3 Simple Ways

Amazon is the eCommerce giant that all stores feel that they must “compete” with. But, how are you supposed to compete with a company with endless resources, an excellent on-site customer experience, and customer support that often goes above and beyond the rest?

There are actually 3 rather simple strategies you can use to emphasise how you differ from Amazon. And by following each, you can show customers not only why they should shop with you once, but repeatedly for years to come.

1. Carefully Select Each Product or Service

Amazon is the ultimate resource in terms of product diversity. There are very few things that you can’t find on the website. And while this is great for some customers, others may be looking for a more focused, carefully-chosen selection to reduce the time spent looking for what they need.

Carefully select each product or service you offer on your eCommerce site to give customers a limited range of premium quality options. In fact, studies show that customers are more likely to make a purchase (and purchase more) when given fewer choices. As such, you should consider your store more of a boutique shopping experience to stand out (and stand above) Amazon for your specific niche.

2. Make a Personal Connection Through Design

While Amazon’s site design is clean, intuitive, and user-friendly, it doesn’t really say much about Amazon as a brand. After all, they offer hundreds of thousands of products, so how much of a personalised brand can they create?

Luckily, you can create a personalised brand. Create a site with design that reflects your brand and personality and you can easily make connections with customers. Great design also takes things a step further and builds trust with customers, giving you a simple way to stand out.

3. High Touch Customer Service

Amazon’s customer service is good, but yours can be better. As a small business with a smaller clientele, you can provide high touch customer service that makes your customers feel more valued than if they were to do business with a large eCommerce platform like Amazon.

You may want to add small things like add handwritten “thank you notes” to packages or follow up on each purchase with an email personally thanking customers for their purchases. Doing so is a great way to stand out and make customers feel as if they’re appreciated beyond just the money they spend.

Set Your Store Apart From the Rest

With the 3 simple strategies above, you can stand out not only from Amazon, but from smaller competitors in your specific industry as well.

If you’re struggling to stand out, Adonis Media can help. Contact our team today for a personalised strategy designed to deliver on your specific goals for your eCommerce business. We look forward to speaking with you!

Key Takeaways

When you carefully select each product or service and offer a limited selection, you increase the likelihood of making a sale because you won’t overwhelm customers. Through a branded, personalised design, you can establish trust and make a personal connection with every customer that comes on your site. High touch customer service makes customers feel valued and prompts them to shop with your brand on a regular basis.

We want to hear your thoughts: How do you set your store apart from large eCommerce platforms like Amazon and even smaller competitors in your niche? Share your techniques in the comments below!

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