Attract an Audience With a Long-Tail Keyword Strategy

SEO isn’t a concept that’s easy to grasp, no matter how long you’ve known about it or worked to build organic traffic for your site. But with focused efforts and dedication, you can experience ROI and increased traffic that makes a real difference for your bottom line.

Of course, not all SEO efforts are created equal. With limited budgets compared to major retailers, going after high volume keywords often means ranking where customers won’t even see your business. But luckily, there’s a way to attract traffic in a way that is cost-effective and beneficial for your bottom line. That strategy?

Long-tail keyword optimisation.

What are Long-Tail Keywords?

Unlike typical keyword phrases, which are often just one or two words, long-tail keywords are typically longer and more specific.

For example, if you run an online eCommerce furniture business, you wouldn’t just target “chair” for your product pages. Instead, you’ll choose an extremely specific keyword phrase like “contemporary dining table chair” to better direct interested, relevant traffic to your site.

The best part is that major retailers often compete using shorter keywords with larger search volumes because they have the budgets to do so. But because you’ll be going after long-tail keywords with smaller volumes, you’ll be able to gain traffic that your competitors may not be going after. And with this audience, you can grow and sustain your business (without spending endless resources on your SEO budget).

Using Long-Tail Keywords on Product Pages

As is the case with all keywords, you must use them carefully to ensure that you aren’t over-optimising your site. And if there’s one place to appropriately use long-tail keywords, it’s on product pages.

Often, product pages are where the most specific keywords will bring in the most specific, interested traffic to your site. As such, it’s important to choose your keywords wisely so that you’re using keywords only a handful of times on each page and letting the keywords do the work for you.

Specifically, you should look to insert keywords in:

Product names Product descriptions Page titles Page title tags and meta descriptions (in search engines) Page URLs File names for pictures

Creating Product Descriptions Using Long-Tail Keywords

One of the most important areas of any product page is the description itself. After all, it’s in this short amount of text that you show users why they should want to purchase your products, which problems you solve, or which wants you fulfill.

When creating your product descriptions, it’s important to focus on making each unique, emotionally engaging, and contextually relevant, inserting the long-tail keyword only once. In fact, putting too many keywords in the description (and on other areas of the page for that matter) will work against you and make it appear as if you’ve over-optimised the page on purpose to boost rankings. However, you will suffer poor rankings if you try to fool the search engines in this way.

For the best results, always write for your customers (not the search engines). Doing so will always benefit your business.

Make Creative Use of Your Keywords to Grow Your Audience

More (interested) eyes on your products means more sales and with long-tail keywords, generating additional traffic is simpler than ever before.

While long-tail keywords are important, they are only one component of an organic SEO strategy. For a fully customised SEO optimisation plan, the experts at Adonis Media can help. Contact a member of our team today to discuss your needs and how we can combine long-tail and traditional keywords to build traffic and grow sales for your business!

Key Takeaways

Long-tail keywords are longer, more specific keyword phrases with lower search volumes. They allow you to target traffic that is often overlooked by larger retailers. It’s best to use long-tail keywords in product names, product descriptions, page titles, page title tags and meta descriptions, page URLs, and file names for pictures. When creating product descriptions, choose one long-tail keyword most appropriate for that product. Only use it once and create a unique, engaging description written for customers, not search engines. When creating content, always write for humans, not robots. Use keywords sparingly for the best results.

We want to hear from you: Do you use long-tail keywords on your site and if so, what kinds of results have you experienced from doing so? We look forward to reading your replies in the comments below!

Florida Web Design FAQ

Tatem Web Design learns what your website needs are and we supply a detailed website design quote that has all the costs associated to the design and development of your new website including hosting costs, design costs and any added development your website requires. Tatem Web Design builds and develops custom websites for all size businesses and works closely with our clients to ensure we meet their satisfaction. Web design price quotes are unique to every client and start at $1500 for a small website. We offer FREE Web Design Quotes.

We will first ask for a general overview of your company. We will need your company logo for your colors, the domain name you want to use, the number of pages you think you need, and any descriptive information about your business. We can work from an existing website of yours, using your content and images with a new template and a fresh new look. Our college educated English language writers create content for any type of business. We want to hear about your business and your vision so we can create the most most powerful website for your business.

Tatem Web Design builds websites in Wordpress, Joomla and Shopify. Wordpress is for clients who need small information websites or small WooCommerce stores. We create Joomla for our larger corporate clients who need advanced functionality, website development and member based solutions. We are Shopify Partners that design and develop Shopify websites for our Ecommerce clients who need a powerful Ecommerce solutions to sell products.

We offer training to our clients upon request and train a staff member on managing basics like content and image updates on pages. We also train our clients on using blogs. For systems like Shopify we train customers on orders and customers so they are able to track and fulfill all incoming and outgoing online. We are professionals will assist you with all of the technical stuff. We tell our clients, if you can work on Microsoft Word you can edit your own website content and make minor updates and changes when needed. We provide the convenience of learning to use your website using remote desktop to desktop training.

Tatem Web Design offers a fast turnaround time for all of our client websites. Every website project is based on the client and how quickly information and images for the website are received. Once we have the images and content we go to work adding the content and images and designing pages. We can complete websites as fast as three weeks. The majority of websites take between 30 and 45 days to complete. Our larger website client companies require longer time frames based on the more pages and more content for the website. We can do web design projects on a rush basis if needed for clients who have to have it ASAP.

We offer many other website services such as content writing, website hosting solutions using cPanel and Linux based hosting plans, emergency website repair, SSL certificates and SSL installation, website backups, website system updates, website redesigns, Shopify Ecommerce solutions, and Content Management Systems, website management, search engine optimization, and social media marketing.

Just simply send us the business name, domain name if you have one and a brief outline of what you would like added to your new website. If you have a color scheme, logo and any example websites just include them and we will put together a free website proposal for your new website project.

All of our Wordpress, Joomla and Shopify are built in the latest versions available. All of the websites we build are Mobile friendly. We test your website on Iphone, Ipad, and Android. Your mobile-friendly website is as important as your desktop website and we make sure your website looks great on all mobile devices.

Tatem Web Design has multiple hosting plans to choose from to fit your website and company requirements. Hosting plans start from $25 a month for smaller websites that may not get a lot of traffic. The more traffic a website gets the better the hosting plan needs to be. We offer shared hosting plans, virtual private server plans VPS and Dedicated hosting plans.

We submit your website pages to Google with sitemaps and webmaster tools and get you listed on Google local maps. Our website services continue after we complete and launch your website. The importance of SEO and website promotion is so your website can get seen.

Tatem Web Design

Stuart Florida Office

Tatem Web Design LLC.
4406 SE Graham Dr.
Stuart, FL 34997

772-224-8118

561-201-3322

Mon - Sat: 9:00am - 5:00pm

https://www.tatemwebworld.com

https://www.tatemweb.com