SEO isn’t a concept that’s easy to grasp, no matter how long you’ve known about it or worked to build organic traffic for your site. But with focused efforts and dedication, you can experience ROI and increased traffic that makes a real difference for your bottom line.

Of course, not all SEO efforts are created equal. With limited budgets compared to major retailers, going after high volume keywords often means ranking where customers won’t even see your business. But luckily, there’s a way to attract traffic in a way that is cost-effective and beneficial for your bottom line. That strategy?

Long-tail keyword optimisation.

What are Long-Tail Keywords?

Unlike typical keyword phrases, which are often just one or two words, long-tail keywords are typically longer and more specific.

For example, if you run an online eCommerce furniture business, you wouldn’t just target “chair” for your product pages. Instead, you’ll choose an extremely specific keyword phrase like “contemporary dining table chair” to better direct interested, relevant traffic to your site.

The best part is that major retailers often compete using shorter keywords with larger search volumes because they have the budgets to do so. But because you’ll be going after long-tail keywords with smaller volumes, you’ll be able to gain traffic that your competitors may not be going after. And with this audience, you can grow and sustain your business (without spending endless resources on your SEO budget).

Using Long-Tail Keywords on Product Pages

As is the case with all keywords, you must use them carefully to ensure that you aren’t over-optimising your site. And if there’s one place to appropriately use long-tail keywords, it’s on product pages.

Often, product pages are where the most specific keywords will bring in the most specific, interested traffic to your site. As such, it’s important to choose your keywords wisely so that you’re using keywords only a handful of times on each page and letting the keywords do the work for you.

Specifically, you should look to insert keywords in:

Product names Product descriptions Page titles Page title tags and meta descriptions (in search engines) Page URLs File names for pictures

Creating Product Descriptions Using Long-Tail Keywords

One of the most important areas of any product page is the description itself. After all, it’s in this short amount of text that you show users why they should want to purchase your products, which problems you solve, or which wants you fulfill.

When creating your product descriptions, it’s important to focus on making each unique, emotionally engaging, and contextually relevant, inserting the long-tail keyword only once. In fact, putting too many keywords in the description (and on other areas of the page for that matter) will work against you and make it appear as if you’ve over-optimised the page on purpose to boost rankings. However, you will suffer poor rankings if you try to fool the search engines in this way.

For the best results, always write for your customers (not the search engines). Doing so will always benefit your business.

Make Creative Use of Your Keywords to Grow Your Audience

More (interested) eyes on your products means more sales and with long-tail keywords, generating additional traffic is simpler than ever before.

While long-tail keywords are important, they are only one component of an organic SEO strategy. For a fully customised SEO optimisation plan, the experts at Adonis Media can help. Contact a member of our team today to discuss your needs and how we can combine long-tail and traditional keywords to build traffic and grow sales for your business!

Key Takeaways

Long-tail keywords are longer, more specific keyword phrases with lower search volumes. They allow you to target traffic that is often overlooked by larger retailers. It’s best to use long-tail keywords in product names, product descriptions, page titles, page title tags and meta descriptions, page URLs, and file names for pictures. When creating product descriptions, choose one long-tail keyword most appropriate for that product. Only use it once and create a unique, engaging description written for customers, not search engines. When creating content, always write for humans, not robots. Use keywords sparingly for the best results.

We want to hear from you: Do you use long-tail keywords on your site and if so, what kinds of results have you experienced from doing so? We look forward to reading your replies in the comments below!