Customers leave sites all the time. In more rare instances, they leave brands altogether.
But, why?
In truth, it’s not simple to explain why most customers abandon carts or bounce off your site. But average cart abandonment statistics suggest that up to 68% of carts are abandoned, so there has to be a reason, right?
There are! And below, we’re going over the 5 most common reasons users abandon carts or bounce off your site (and how you can make them stay). Let’s get started!
Visual content is amongst the most popular forms of content today and if you aren’t publishing high-quality, diverse product photos and videos, you’re driving away potential sales. Remember, product photos and videos are the only way customers can visualise how your products or services will fit in with their lives.
How to Fix It: Take a variety of photos from different angles and images that feature the product in use. Also include a video showing the product to really bring your products to life.
Trust today comes in the form of clean, modern web design and clearly featured security seals. Without both, customers will hesitate to make a purchase, especially if they get to the checkout page and see no security seals reassuring them that their information is secure.
How to Fix It: Feature security seals throughout your site (or at least on product pages and throughout the checkout process). Also invest in modern, simplistic design to show that your store is up-to-date and set-up for positive user experiences.
How can customers make a purchase if they aren’t able to find what they’re looking for? If your site suffers from poor navigation or a lack of categorisation, you’re driving customers away who don’t want to look through page after page to find what they want.
How to Fix It: Make navigation and your site as simple as possible to guide users to the products they want so they can make a purchase. This means taking the time to categorise products and allow users to filter their searches to find exactly what they came to your site looking for.
If you aren’t offering guest checkouts, have a long, over-complicated checkout process, or have a checkout that adds in hidden costs before the end of the process, you’re missing out on sales. Customers want to know what they’re getting themselves into before they ever begin the checkout process.
How to Fix It: Make sure your checkout process is no more than 5 pages, always offer a guest checkout option, add a progress bar to the top of the checkout process, and include all shipping and tax costs up-front to avoid hidden costs. This will reduce cart abandonment after customers have already reached the checkout page and begun the checkout process.
Are you there for customers when they need you? If you don’t offer your contact information in a visible place on each page of your website, they may think that you aren’t (even if you are).
How to Fix It: Offer support in multiple forms (live chat, phone, email) and feature this information throughout your site. Doing so reassures customers that you’re there for them, even if they don’t need to contact you.
While cart abandonment and customer bounce rates are inevitable realties of operating an eCommerce store, you can take steps to reduce these issues and keep customers on your site (hopefully long enough to make a purchase!).
If you’re struggling to optimise your site, the team at Adonis Media can help. To discuss your needs and construct a strategy to build meaningful relationships with buyers, contact a member of our team, today!
Poor merchandise videos (or a lack of videos) can cost you sales. Feature your products from different angles and in videos for the best results. Provide trust reassurance through security seals and a modern, clean website design. Take time to categorise products properly and simplify navigation so customers can easily find what they want without having to go through page after page of products. Offer a short, measured checkout process with guest checkout options to prompt customers to complete their purchase. Highlight your contact information throughout your site and offer live chat, email, and phone support if possible.
When you’re looking to improve conversions, the first place you think to begin probably isn’t with shipping options. But statistics don’t lie and according to consumers, 93% would make more purchases online when given free shipping.
And shipping benefits don’t stop there. In fact, offering varied shipping options gives you the ability to increase average order value and create lifetime customers out of customers that may otherwise purchase only once and never return.
So, are you ready to learn how to structure your shipping options to make a difference for your eCommerce store? Let’s dive in.
Not all promotions are created equal, and this includes shipping promotions. And while your customers love shipping options, you must offer the right options to generate sales.
For the best results, you should choose options that encourage customers to shop, including:
Free Shipping – If you can offer a permanent offer for free shipping on orders of a certain value, customers will return and shop again due to this predictability. Tiered Shipping Options – Don’t just offer basic shipping. Offer two-day, next-day, and other options when possible so customers can receive their merchandise according to their schedule and needs. Free Return Shipping – Free shipping is great but with free return shipping you eliminate any potential risk in purchasing the product. In fact, 2 out of 3 shoppers say they would purchase more online if returns were free. Just make sure you carefully outline return policies so your own offer doesn’t work against you.
All too often, eCommerce storeowners hear that they can improve conversions with shipping options and take things too far. By doing so (and over-complicating how your shipping options work and how much each costs), you’ll send buyers searching for alternatives (i.e. your competitors).
When you list out the options on your website, you should outline each option as clearly as possible. Don’t include times on your shipping cost chart. Instead, just include the costs, the timing, and the destinations. Doing so will give customers a hassle-free way to understand what they will be paying for shipping before they ever get to the checkout page.
No customer will know that you offer free shipping or other shipping-related offers if you don’t make this clear on your site. As a result, you must put your shipping promotions in highly visible areas to make sure no customer misses the discount and moves on to a competitor as a result.
You may want to make graphics that communicate “Free Shipping on Orders [insert amount]+” or “Free Shipping on Your First Order!,” amongst others. No matter what you do, make it big and bold so it can’t be missed.
Shipping options may seem like a straightforward part of what you have to offer customers but it’s much more than that. And by creating offers like those mentioned above, you can make sure that shipping always works for the benefit of your business.
Need additional assistance with your shipping options or creating other offers that increase conversions? Contact the team at Adonis Media today to discuss a customised conversion rate optimisation strategy that delivers on the goals for your business!
By offering free shipping, tiered shipping options, and free return shipping, you will convert more customers on your site. Don’t overcomplicate your shipping charts! Include costs, destinations, and timeframes to make each buyer’s on-site experience as straightforward as possible. Create promotional graphics in key areas on your site so all customers know what they must spend for free shipping or how to qualify for other shipping discounts.
Do you use shipping to increase conversion rates? Which methods have worked best for your business? Share your own story in the comments below!
Having a website is very important if someone plans on expanding, and showing professionalism. Most people determine within the first 4-6 seconds if they want to stay on the site or not. It's imperative that the site works smoothly, looks sleek, and is easy to navigate through. Web design is time costly, and with professional help, your site could be on the top of search engine results. Having your site on the top of search engine results is essential to a successful website.
Before moving on, here are some answers to common questions about why someone should have a website and why it's important for a professional to build one for you.
Most of the time the best thing for a website is something that triggers the reader’s attention - whether it be a logo, color scheme, photo, or unique user interface. This way, the reader is more likely to remember the site, one day coming back to it. Triggering attention also helps with making the reader stay once they've entered your site.
Usually, a logo is the what has to come out as most attractive on the site, and it must be presented multiple times. The color of the site should represent the logo; you don't want a tacky site. Many people use simple words for a logo, if one hasn't been created of you yet, our professional design team can make one for you.
Content is anything that fills the site. Content not only fill's the website, it providers the reader with the information they come for. A step from filling the site, it makes it look more immaculate and persuades the reader that you may be superior. You don't want content to overfill the page however, it can overwhelm the reader and force them to leave. Using images will help fill space and make the site look better. Content has to be placed in a position that is comfortable for the reader to scan through. Following standard websites are advised. Most website go by standard three column design, but sometimes it's harmless to step out of those boundaries. Professionals can easily step out of those boundaries. Making your site on top of the list.
A site must be molded around the combination of content and a trigger. Colors, content position, images, and the header relates the presentation. The first presentation of the website must be brilliant to the reader, so it is more likely to be remembered and viewed again. As I stated in the beginning; a typical reader decides within 4-6 seconds if they want to stay on that specific site or not. Some sites have a first time introduction, but sometimes it can be irritating to the reader. However, having tags and helpful hints to help the user navigate through the website smoothly. Our professional team cover everything needed to build a website perfectly.
The flow of the website very important. The reader must have a search tool, and a context menu to overlook all the resources the website offers. The flow process must be speedy, and without error. If a customer is presented with too many errors, or if the website is running slowly, they are more likely to leave due to distrust in the website. Remember, the site directly represents the company\organization. Professionals know how to best organize a website to work effectively for any user, on any device. Making the site mobile and tablet friendly is a necessity, due to the increasingly number of people using mobile devices to surf the web. It also makes you look more professional, because only updated sites have this feature.
Most people don’t find websites through local advertisement anymore (however it is still effective). Most advertisement is through search engines. SEO (or Search Engine Optimizations) is guideline rules set by a search engine provider to identify the site better during a search. The more SEO guidelines the site follows, the higher the site will be on the list; which, in turn, increases traffic and business. However, because SEO is changed prosaically, the site has to be optimized accordingly. Our professional web team knows how to update your site every time SEO changes, and sometimes with can be done inexpensively.
The website builds value with the readers. Due to it directly representing the company/organization it represents, if the flow is smooth, errorless, and presents itself correctly, the reader is more likely to utilize the service they went directly to the site for. This creates trust within the reader, making them more likely to return for that same very service. In turn it creates rapport with the reader, and the reader is likely to speak out about the website and its services.
Ultimately it's important to have a professional help you build, or optimize your website to today's standards. These are just the basics of the web design world. Surly this can help you understand the importance of having a website, and more importantly making sure that site is monitored by professionals. Otherwise it can cost a lot more time, and money; which could potentially be bad for you, and your business.
Major social media sites like Twitter, Linkedin ,Facebook, Pinterest, Instagram, Google+, and even StumbleUpon are one of few who are almost always the top stake in search engine results. To have a successful web page generating clean traffic daily for your business is imperative in today's business market to have proper social media integration. Social media matters when it comes to SEO; liking, sharing, posting, and linking a page to your site can potentially boost traffic and sales. Not only due to the fact that people can now easily post your site on their social webpage, but because it also gives you a better ranking with search engines as well.
Unfortunately, however, Google has claimed that their algorithm ignores such social signals. This is due to the fact that most sites do not have complete control over fake accounts and the rankings based on that account; meaning someone can pay for more likes/followers and potentially have their social webpage more valuable than yours. However, other search engine providers; like Bing and Yahoo!, do claim that their algorithm's do in fact look at social ranking and it plays a big deal to them.
However, this is not the only reason why it is important for SEO to oversee social integration.
Most people may not search your specific keyword in a web search, but they can run into your social webpage. This is now a world of social media. Advertisement can be free, and it's all done through social integration. So many people have social webpage’s. Many of those people are on browsing, scrolling, and searching all the time. It doesn't cost anything but time for you to share a post to the world. It can be seen by hundreds, or even thousands if done right. One thing to remember is to have links from your site to your social webpage and links from your social webpage to your site.
Social media sites also give you an option to add a way to contact or find your business. This is good because most people will very likely look off of Google or Facebook for a way to find you.
Not only that but most of all major social media sites have their own custom results and sometimes can show results straight from Google. This is why it is imperative to make sure everything posted is worded correctly and there is enough information displayed immediately to the reader on that social webpage. Using keywords used on your website is also important as it will boost your social webpage ranking. This will help your site rise to the top as well.
Facebook has about one billion searches per day done in the search box. One of those searches with your keyword can potentially bring a customer to you. The more times someone is sent to your site from a social media webpage it boosts your credibility with that site and can potentially bring you to the top of that keyword result.
At this point it is acceptable to assume that hashtags (#) are considered very important when a website has a search engine that utilizes hashtags.
Having a social media background for your site is very important, and could be the main reason for your customers arriving at the site. Most traffic will have a more personal level with a specific company just because of the posts and the way the company is socially integrated into the social community. Most people believe social media is the best way to contact or brag about a product or opinion.
It is important to gain more followers. Search engines scan constantly to see if you’re keeping links social pages up to date with fresh content. It’s not good to have low-quality followers (Followers paid for) as you’ll not only get penalized by the social engine, but also on the search engine as well. Make certain to have a constant gain of followers. Also it is important to interact with your followers and encourage them to share your post.
Word of mouth is the best type of advertisement. Not only is it free, but it works. People are more inclined to work with a company if someone they spoke to about the company/product has a positive review towards it. For instance; a person is more inclined to want to know more about a specific product if their friend recommended them to it verse if you walk up and tell them a summary about it. It's just how the world works, and with appropriate social integration consumers can see reviews, find customer support, buy products and spread the word with no extra cost to yourself.
Our mission is to create the most up to date, mobile friendly, visually dynamic website for your business to attract visitors and keep them. We build websites for businesses and organizations of all sizes. Tatem Web Design LLC has been in business in South Florida for 20+ years. We service all of South Florida including West Palm Beach, Stuart, Jupiter, Port Saint Lucie, Fort Pierce, Boca Raton, Vero Beach and any where in between.
Call Us: 772-224-8118
Need immediate website assistance? We prefer to speak directly to our local web design and SEO clients about their emergencies so why not just give us a call directly so we can speak about your website project's emergency in more detail? We don't bite and we promise to give you the full attention you, your business or organization, and your website project deserve.
Call Us Today: 772-224-8118
Expert Web Design and Local SEO Company in Stuart Florida. Tatem Web Design LLC. has been doing professional website design in Stuart Florida for the past 22+ years. We service Businesses and Organizations all over South Florida and can be reached at 772-224-8118 for a FREE Website Design, Shopify Website, Local SEO, or Social Media Marketing Proposal.
We love to speak directly to our Florida web design and SEO clients so why not just give us a call directly. We can speak about your website or SEO project in more detail? We promise to give you the full attention you and your website design project deserve. You can find us on Alignable, Yelp, Facebook, & Manta.