3 Ways to increase Average Order Value

If eCommerce storeowners aren’t looking to find new customers, you can bet that they’re looking for ways to increase average order value. After all, if you could easily get your customers to spend more on each order, wouldn’t you?

Of course you would! But you can’t do so by raising prices or pushing upsells or cross-sells every chance you get. Instead, you should be offering value that will delight customers and make them excited to make a purchase (even if they’re spending more money in the process).

So, how can you accomplish this? Below, we share our top 3 tips you can use to increase average order value in an authentic, meaningful way.

1. Create Free Shipping Limits

If you shop online at major retailers, chances are that you’ve encountered free shipping limits in the past. You know, where retailers offer free shipping when you spend a specific amount. And in most cases, setting these limits is a great way to get users to spend more money.

To really amp up excitement, you may choose to offer expedited shipping for free if users spend a certain amount. This will incentivise larger buyers and give them a reason to remain loyal to your brand (especially if you offer the promotion on a regular basis).

For the best results, you should feature these limits on your home page and the checkout page. You may even want to show users how much they need to spend to qualify for free shipping while they’re in their shopping cart to simplify your offer.

2. Bundle Deals Together

The best part about eCommerce shopping is the ability to bundle deals together to give customers a reason to purchase more, even if they don’t necessarily need to. An example of this is to offer a discount on a particular item if customers purchase 2 or more. If the savings are enough, customers will want to buy more (even if they have no use for the additional item at the moment).

Getting more for less is always an attractive offer. By bundling your deals together in this way, you can take full advantage of each customer’s desire to strike a deal.

3. Offer Discounts

Discounts are a touchy subject for eCommerce storeowners. You don’t want to offer too many discounts because doing so may encourage customers to wait for a discount to make a purchase.

However, offering discounts may also increase the average order value when done properly. For example, you may offer a discount to first-time users that sign up to your email list but they can also get the percentage off after spending a certain amount. Doing so this way protects your profits and gives you a way to encourage buyers to spend more while they still save money (creating a win-win situation for everyone involved).

Keep Your Average Order Value on the Rise

If you’ve been seeking better ways to keep your average order value on the rise, the 3 tips above are a great place to begin.

For a more comprehensive strategy on increasing order values and sales, the team at Adonis Media can help! Contact us today with your unique needs and to create a strategy all your own!

Key Takeaways

By creating free shipping limits (and different shipping options for different spending limits) you can encourage customers to spend more on each order. When you bundle deals together, you give customers a reason to purchase additional products (even if they have no immediate need for the products at that time). When you offer discounts but only for a certain spending amount, you give customers a reason to spend more to save (all while making more money and protecting profits on your end).

What strategies have you used in the past to increase average order values? Let us know in the comments below!

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