Are you guilty of creating copy-and-paste product descriptions on your eCommerce site? Chances are the answer is yes. And if you have, you’re not only putting your site at risk of being penalised for duplicate content, you’re also guilty of providing potential buyers with a lackluster reason to convert on your site.
The product description is the last piece of the puzzle. It’s the copy that gets users to turn from browsers into buyers and inspires them to add the item to their cart and check out. But, what does a great product description look like (and how can you create your own)?
We’re answering these questions and more in our product description fundamentals below!
First and foremost a product description is there to communicate the key details of your product or service. And as such, you should consider the basics of each offer to understand what must be included in each description.
This includes key details such as:
Specifications – This includes numbers like dimensions, weight, materials, ingredients, and other vital information. What’s Included – Offer information on what comes with your product or offer. This should include details on accessories, parts, batteries, etc. Warranty/Returns/Guarantees – Offer guarantees, warranty information, and return policy instructions so buyers know everything they need to before hitting the “Add to Cart” button. Production – Increasingly, buyers care about where products are made. Make sure this critical detail is always included.
As you can tell from the bullets above, your product description (even at the most basic level) includes countless key details that buyers will be on the lookout for. As such, you can’t hide these details in lengthy paragraphs or an unattractive format. If you do, buyers may just abandon the page rather than take the time to hunt for the information they want.
The best way to structure the copy is to break it up into bullet points for the most basic details (weight, dimensions, where the product was made, what’s included) and use paragraphs to paint a picture driven by each customer’s pain points, wants, and needs.
Of course, no product description is complete without high-quality images or a product video. In fact, you may just want to add a video considering that viewers are between 64% to 85% more likely to make a purchase after watching.
Depending on the size of your eCommerce store, you may have anywhere from a handful to hundreds of product descriptions to write. And as such, having a go-to formula for creating product descriptions that resonate with buyers, boost SEO, and increase conversions is essential.
For the best results, use the following formula:
Descriptive, emotion-driven paragraphs Bulleted list of basic details Call-to-action button to “Add to Cart”
The best part is that manufacturer descriptions often give you the basics of what you need to know. This means it’s up to you to paint a picture based off your buyer personas and the benefits (not features) of your offers to inspire a sale.
All too often, eCommerce storeowners are in a hurry and copy and paste product descriptions to finish their site, and fast! But when great product descriptions matter for rankings, conversions, and the future of your business, spending a few minutes on each seems like a worthwhile investment.
If you’re not confident in your writing abilities or just don’t have time to create your own stellar descriptions, Adonis Media can help! Contact a member of our team today for custom product descriptions carefully crafted to convert leads and generate sales for your business!
Unique product descriptions boost your site’s SEO (unique, longer content), resonate with buyers, and are known to increase conversion rates. Each product description should include basic details like specifications, what’s included with a purchase, information about the warranty and return policy, and where the product was made. Breaking up your copy into paragraphs, bullet points, photos, and videos is a great way to engage potential buyers and inspire them to make a purchase. The best way to create a product description is to begin with compelling, emotion-driven paragraphs, use bullet points for key specifications, and include the call-to-action (“Add to Cart”) button at the bottom of the page.
Now it’s your turn: How do you create exceptional product descriptions that inspire customers to convert? Share your best practices in the comments below!
Tatem Web Design are experts at creating beautiful, professional websites for restaurants, bars and catering companies in West Palm Beach.
At Tatem Wed Design our mission is to create the most beautiful and professional website for your restaurant in West Palm Beach, to display your food in the best light and present the culinary experience you offer. Your website can give easy access to your diners with menus that show on the website and can be downloaded.
Every Restaurant is unique and at Tatem Web Design we focus on presenting your restaurant, bar or catering company specifically to fit your food, your dining experience, and your menu it the most flattering light. Our goal is when customers visit to your website they will want to visit your restaurant, bar or catering company.
Tatem Wed Design has 16 years of website experience doing websites for local restaurants and catering companies in West Palm Beach. Tatem Wed Design team is expert at website design, promotion for your restaurant, bar or catering company. We are always on the cutting edge and offer the most precise Search Engine Optimization to bring the most customers to your website. Tatem Web Design offers many types hosting plans, perfect to fit your needs for your restaurant, bar or catering company.
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The web can be a daunting place to enter and navigate especially if you are trying to be successful with a service, a product, a notion, an idea, an organization or just want to let the world know something you need to share. What you need is someone who can master this space, and get you a ticket in one of the best seats for whatever it is you are selling. A Webmaster should be just that, a Master of the space, of getting you a ticket in and a ticket to ride the internet with your special something.The process of Master the Web Matt Tatem is the Webmaster Search Engine Optimization and Website Promotion is to get you just that. The name of the game is to get you listed, get you seen and get you business. The more you Search Engine Optimization and Website Promotion Campaigns, the more business is on the horizon.
Bringing a website to the forefont is a challenge that a webmaster should be accomplished at. This is a task that requires multiple skills, years of experience, understanding and conquering the internet to find success for you, the one guy with a website. Make sure you hire a Master the Web, Matt Tatem is the Search Engine Optimization and Website Promotion Webmaster.
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Local Keyword Research Increase Website Sales Website SEO Optimization More Website VisitorsNot Getting Any Business From Your Website? Want to know what your Competitors are doing?Free Consultation Free ConsultationWe Offer Amazing SEO Results For Our SEO Clients Tatem Web Design offers No Contract Local SEO only Monthly SEO in South Florida. Lets Face It Most SEO Companies Just SUCK AT SEO. Our monthly SEO plans come with monthly reporting features and website progress reports. We work directly with our clients to make sure that we are targeting the correct keywords, users, and our clients business areas. Contact us at 772-224-8118 to get started with a Free No Obligation Website Audit.Row LOCAL SEO & PROMOTION Social Media Marketing Keyword Research
Tatem Web Design are experts at creating beautiful, professional websites for restaurants, bars and catering companies in West Palm Beach.
At Tatem Wed Design our mission is to create the most beautiful and professional website for your restaurant in West Palm Beach, to display your food in the best light and present the culinary experience you offer. Your website can give easy access to your diners with menus that show on the website and can be downloaded.
Every Restaurant is unique and at Tatem Web Design we focus on presenting your restaurant, bar or catering company specifically to fit your food, your dining experience, and your menu it the most flattering light. Our goal is when customers visit to your website they will want to visit your restaurant, bar or catering company.
Tatem Wed Design has 16 years of website experience doing websites for local restaurants and catering companies in West Palm Beach. Tatem Wed Design team is expert at website design, promotion for your restaurant, bar or catering company. We are always on the cutting edge and offer the most precise Search Engine Optimization to bring the most customers to your website. Tatem Web Design offers many types hosting plans, perfect to fit your needs for your restaurant, bar or catering company.
Tatem Web Design learns what your website needs are and we supply a detailed website design quote that has all the costs associated to the design and development of your new website including hosting costs, design costs and any added development your website requires. Tatem Web Design builds and develops custom websites for all size businesses and works closely with our clients to ensure we meet their satisfaction. Web design price quotes are unique to every client and are different for each project we build. Contact us today for a FREE WEB DESIGN Quote.
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Tatem Web Design builds websites in Wordpress, Joomla and Shopify. Wordpress is for clients who need small information websites or small WooCommerce stores. We create Joomla for our larger corporate clients who need advanced functionality, website development and member based solutions. We are Shopify Partners that design and develop Shopify websites for our Ecommerce clients who need a powerful Ecommerce solutions to sell products.
We offer training to our clients upon request and train a staff member on managing basics like content and image updates on pages. We also train our clients on using blogs. For systems like Shopify we train customers on orders and customers so they are able to track and fulfill all incoming and outgoing online. We are professionals will assist you with all of the technical stuff. We tell our clients, if you can work on Microsoft Word you can edit your own website content and make minor updates and changes when needed. We provide the convenience of learning to use your website using remote desktop to desktop training.
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Just simply send us the business name, domain name if you have one and a brief outline of what you would like added to your new website. If you have a color scheme, logo and any example websites just include them and we will put together a free website proposal for your new website project.
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We submit your website pages to Google with sitemaps and webmaster tools and get you listed on Google local maps. Our website services continue after we complete and launch your website. The importance of SEO and website promotion is so your website can get seen.
Expert Web Design and Local SEO Company in Stuart Florida. Tatem Web Design LLC. has been doing professional website design in Stuart Florida for the past 22+ years. We service Businesses and Organizations all over South Florida and can be reached at 772-224-8118 for a FREE Website Design, Shopify Website, Local SEO, or Social Media Marketing Proposal.
We love to speak directly to our Florida web design and SEO clients so why not just give us a call directly. We can speak about your website or SEO project in more detail? We promise to give you the full attention you and your website design project deserve. You can find us on Alignable, Yelp, Facebook, & Manta.