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5 Reasons Your Customers are Leaving your website

Customers leave sites all the time. In more rare instances, they leave brands altogether.

But, why?

In truth, it’s not simple to explain why most customers abandon carts or bounce off your site. But average cart abandonment statistics suggest that up to 68% of carts are abandoned, so there has to be a reason, right?

There are! And below, we’re going over the 5 most common reasons users abandon carts or bounce off your site (and how you can make them stay). Let’s get started!

1. Poor Merchandise Photos

Visual content is amongst the most popular forms of content today and if you aren’t publishing high-quality, diverse product photos and videos, you’re driving away potential sales. Remember, product photos and videos are the only way customers can visualise how your products or services will fit in with their lives.

How to Fix It: Take a variety of photos from different angles and images that feature the product in use. Also include a video showing the product to really bring your products to life.

2. No Trust Reassurance

Trust today comes in the form of clean, modern web design and clearly featured security seals. Without both, customers will hesitate to make a purchase, especially if they get to the checkout page and see no security seals reassuring them that their information is secure.

How to Fix It: Feature security seals throughout your site (or at least on product pages and throughout the checkout process). Also invest in modern, simplistic design to show that your store is up-to-date and set-up for positive user experiences.

3. Poor Navigation

How can customers make a purchase if they aren’t able to find what they’re looking for? If your site suffers from poor navigation or a lack of categorisation, you’re driving customers away who don’t want to look through page after page to find what they want.

How to Fix It: Make navigation and your site as simple as possible to guide users to the products they want so they can make a purchase. This means taking the time to categorise products and allow users to filter their searches to find exactly what they came to your site looking for.

4. Checkout Complications

If you aren’t offering guest checkouts, have a long, over-complicated checkout process, or have a checkout that adds in hidden costs before the end of the process, you’re missing out on sales. Customers want to know what they’re getting themselves into before they ever begin the checkout process.

How to Fix It: Make sure your checkout process is no more than 5 pages, always offer a guest checkout option, add a progress bar to the top of the checkout process, and include all shipping and tax costs up-front to avoid hidden costs. This will reduce cart abandonment after customers have already reached the checkout page and begun the checkout process.

5. Lack of Support

Are you there for customers when they need you? If you don’t offer your contact information in a visible place on each page of your website, they may think that you aren’t (even if you are).

How to Fix It: Offer support in multiple forms (live chat, phone, email) and feature this information throughout your site. Doing so reassures customers that you’re there for them, even if they don’t need to contact you.

Make Customers Stay on Your Site

While cart abandonment and customer bounce rates are inevitable realties of operating an eCommerce store, you can take steps to reduce these issues and keep customers on your site (hopefully long enough to make a purchase!).

If you’re struggling to optimise your site, the team at Adonis Media can help. To discuss your needs and construct a strategy to build meaningful relationships with buyers, contact a member of our team, today!

Key Takeaways

Poor merchandise videos (or a lack of videos) can cost you sales. Feature your products from different angles and in videos for the best results. Provide trust reassurance through security seals and a modern, clean website design. Take time to categorise products properly and simplify navigation so customers can easily find what they want without having to go through page after page of products. Offer a short, measured checkout process with guest checkout options to prompt customers to complete their purchase. Highlight your contact information throughout your site and offer live chat, email, and phone support if possible.

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Our mission is to create the most up to date, mobile friendly, visually dynamic website for your business to attract visitors and keep them. We build websites for businesses and organizations of all sizes. Tatem Web Design LLC has been in business in South Florida for 20+ years. We service all of South Florida including West Palm Beach, Stuart, Jupiter, Port Saint Lucie, Fort Pierce, Boca Raton, Vero Beach and any where in between.
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Florida Web Design FAQ

Tatem Web Design learns what your website needs are and we supply a detailed website design quote that has all the costs associated to the design and development of your new website including hosting costs, design costs and any added development your website requires. Tatem Web Design builds and develops custom websites for all size businesses and works closely with our clients to ensure we meet their satisfaction. Web design price quotes are unique to every client and are different for each project we build. Contact us today for a FREE WEB DESIGN Quote.

We will first ask for a general overview of your company. We will need your company logo for your colors, the domain name you want to use, the number of pages you think you need, and any descriptive information about your business. We can work from an existing website of yours, using your content and images with a new template and a fresh new look. Our college educated English language writers create content for any type of business. We want to hear about your business and your vision so we can create the most most powerful website for your business.

Tatem Web Design builds websites in Wordpress, Joomla and Shopify. Wordpress is for clients who need small information websites or small WooCommerce stores. We create Joomla for our larger corporate clients who need advanced functionality, website development and member based solutions. We are Shopify Partners that design and develop Shopify websites for our Ecommerce clients who need a powerful Ecommerce solutions to sell products.

We offer training to our clients upon request and train a staff member on managing basics like content and image updates on pages. We also train our clients on using blogs. For systems like Shopify we train customers on orders and customers so they are able to track and fulfill all incoming and outgoing online. We are professionals will assist you with all of the technical stuff. We tell our clients, if you can work on Microsoft Word you can edit your own website content and make minor updates and changes when needed. We provide the convenience of learning to use your website using remote desktop to desktop training.

Tatem Web Design offers a fast turnaround time for all of our client websites. Every website project is based on the client and how quickly information and images for the website are received. Once we have the images and content we go to work adding the content and images and designing pages. We can complete websites as fast as three weeks. The majority of websites take between 30 and 45 days to complete. Our larger website client companies require longer time frames based on the more pages and more content for the website. We can do web design projects on a rush basis if needed for clients who have to have it ASAP.

We offer many other website services such as content writing, website hosting solutions using cPanel and Linux based hosting plans, emergency website repair, SSL certificates and SSL installation, website backups, website system updates, website redesigns, Shopify Ecommerce solutions, and Content Management Systems, website management, search engine optimization, and social media marketing.

Just simply send us the business name, domain name if you have one and a brief outline of what you would like added to your new website. If you have a color scheme, logo and any example websites just include them and we will put together a free website proposal for your new website project.

All of our Wordpress, Joomla and Shopify are built in the latest versions available. All of the websites we build are Mobile friendly. We test your website on Iphone, Ipad, and Android. Your mobile-friendly website is as important as your desktop website and we make sure your website looks great on all mobile devices.

Tatem Web Design has multiple hosting plans to choose from to fit your website and company requirements. Hosting plans start from $25 a month for smaller websites that may not get a lot of traffic. The more traffic a website gets the better the hosting plan needs to be. We offer shared hosting plans, virtual private server plans VPS and Dedicated hosting plans.

We submit your website pages to Google with sitemaps and webmaster tools and get you listed on Google local maps. Our website services continue after we complete and launch your website. The importance of SEO and website promotion is so your website can get seen.