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How to Nurture Leads at Any Stage of the Buyer Journey

No two leads are quite alike. Where one decides to take a step, another will go in the opposite direction. And no matter how hard you may true to streamline the buyer journey for your customers, the truth is that you can’t control most of what happens between when a user first finds your brand and what happens thereafter.

Ideally, each lead would follow the same linear pattern as they transition from discovering your brand to making a purchase. But since they don’t, understanding how to nurture each lead as they take different turns is essential to the success of your marketing strategy.

So, what are you to do in each unique scenario? Below, we discuss 4 of the most common situations that will pop up so you understand how you can best address each.

1. Loss of Immediate Interest

Have you ever been contacted by an over-excited lead who first discovers an offer on a Monday and by the end of the week is requesting information to close the deal on a sale? If so, it can be very exciting. But all too often, these very same prospects that are ready to move forward will slam the brakes unexpectedly.

When potential buyers lose their immediate, intense interest the best move to make is to reach out and check back on a continual, scheduled basis. During this time, you can continue to send helpful articles or offers to inspire a sale in the future.

2. Disappears

If a potential lead has contacted you and then disappeared, you may feel that all hope is lost. But this isn’t always the case!

In fact, there are a number of different tactics you can use to reconnect, such as:

New Approach – Sometimes, just changing the time of the day you call will make a difference in whether or not you’re able to reach each potential lead. Change How You Communicate – If you’re exclusively calling a lead, you may want to change up the method. Try connecting on social media or another platform to follow up. Stay Relaxed – It’s normal for leads to get busy and disappear for a short time, even if they were highly engaged when they first contacted you. Be patient and don’t send too many messages and many leads will return.

3. Quick Decision Situations

Every once in awhile, a lead will contact you and be in a “quick decision situation.” You know, the kind of situation where they contact you out of nowhere and want to make a decision as quickly as possible.

It may sound like a dream but often, there are a few ways to properly handle the situation:

Calmly Assess the Situation – It’s simple to get excited at the prospect of a quick sale, but you shouldn’t. Remain calm and take the time to learn more about the prospect, their needs, their budget, and your ability to meet their needs. Involve Your Staff – Don’t make decisions in high-pressure situations on your own. Instead, get your staff involved so that you can best assess how to handle the lead.

4. Lack of Deep Engagement

If you’ve done your part to create desirable offers, content, and more, you’ve probably come into contact with a few leads that have downloaded free offers but don’t take things a step further. And when this happens and you want to push engagement a step further, there are a few steps you can take:

Make Contact – Reach out to your prospects via email to take your relationship one step further and ask if they have any questions. Ask Direct Questions – If they don’t respond, it is a good idea to ask more direct questions about whether or not they are held back by one of many factors (budget, timing, etc.) or aren’t looking to commit to anything at the moment.

Direct Leads to Take Them to the Next Level

With any lead, it’s important to push them in the right direction to prompt sales and give them a reason to choose your brand over other options. And when you’re looking to do just that, the methods in the situations above are great places to start.

If you find that you’re struggling to guide leads, the team at Adonis Media can help. Get in touch with one of our team members today to discuss your unique challenges and how we can customise a strategy to push leads through your sales funnel!

Key Takeaways

When leads lose immediate interest, you should schedule follow-ups to keep them engaged with your brand. You may even want to send them relevant, helpful content. If a lead disappears, try contacting them at different times or through different means. Always remain patient and don’t contact them too much or you may drive them away. In quick decision situations, it’s best to remain calm and address the situation and potential client before making any decisions regarding your offer. If customers lack deep engagement, contact them and ask them direct questions regarding their needs and what you can do for their brand.

Now we want to hear from you: How do you nurture different leads through the buying process? Share your tips below!

Web Design Stuart Florida


Our mission is to create the most up to date, mobile friendly, visually dynamic website for your business to attract visitors and keep them. We build websites for businesses and organizations of all sizes. Tatem Web Design LLC has been in business in South Florida for 20+ years. We service all of South Florida including West Palm Beach, Stuart, Jupiter, Port Saint Lucie, Fort Pierce, Boca Raton, Vero Beach and any where in between.
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Florida Web Design FAQ

Tatem Web Design learns what your website needs are and we supply a detailed website design quote that has all the costs associated to the design and development of your new website including hosting costs, design costs and any added development your website requires. Tatem Web Design builds and develops custom websites for all size businesses and works closely with our clients to ensure we meet their satisfaction. Web design price quotes are unique to every client and are different for each project we build. Contact us today for a FREE WEB DESIGN Quote.

We will first ask for a general overview of your company. We will need your company logo for your colors, the domain name you want to use, the number of pages you think you need, and any descriptive information about your business. We can work from an existing website of yours, using your content and images with a new template and a fresh new look. Our college educated English language writers create content for any type of business. We want to hear about your business and your vision so we can create the most most powerful website for your business.

Tatem Web Design builds websites in Wordpress, Joomla and Shopify. Wordpress is for clients who need small information websites or small WooCommerce stores. We create Joomla for our larger corporate clients who need advanced functionality, website development and member based solutions. We are Shopify Partners that design and develop Shopify websites for our Ecommerce clients who need a powerful Ecommerce solutions to sell products.

We offer training to our clients upon request and train a staff member on managing basics like content and image updates on pages. We also train our clients on using blogs. For systems like Shopify we train customers on orders and customers so they are able to track and fulfill all incoming and outgoing online. We are professionals will assist you with all of the technical stuff. We tell our clients, if you can work on Microsoft Word you can edit your own website content and make minor updates and changes when needed. We provide the convenience of learning to use your website using remote desktop to desktop training.

Tatem Web Design offers a fast turnaround time for all of our client websites. Every website project is based on the client and how quickly information and images for the website are received. Once we have the images and content we go to work adding the content and images and designing pages. We can complete websites as fast as three weeks. The majority of websites take between 30 and 45 days to complete. Our larger website client companies require longer time frames based on the more pages and more content for the website. We can do web design projects on a rush basis if needed for clients who have to have it ASAP.

We offer many other website services such as content writing, website hosting solutions using cPanel and Linux based hosting plans, emergency website repair, SSL certificates and SSL installation, website backups, website system updates, website redesigns, Shopify Ecommerce solutions, and Content Management Systems, website management, search engine optimization, and social media marketing.

Just simply send us the business name, domain name if you have one and a brief outline of what you would like added to your new website. If you have a color scheme, logo and any example websites just include them and we will put together a free website proposal for your new website project.

All of our Wordpress, Joomla and Shopify are built in the latest versions available. All of the websites we build are Mobile friendly. We test your website on Iphone, Ipad, and Android. Your mobile-friendly website is as important as your desktop website and we make sure your website looks great on all mobile devices.

Tatem Web Design has multiple hosting plans to choose from to fit your website and company requirements. Hosting plans start from $25 a month for smaller websites that may not get a lot of traffic. The more traffic a website gets the better the hosting plan needs to be. We offer shared hosting plans, virtual private server plans VPS and Dedicated hosting plans.

We submit your website pages to Google with sitemaps and webmaster tools and get you listed on Google local maps. Our website services continue after we complete and launch your website. The importance of SEO and website promotion is so your website can get seen.

Stuart Florida Web Design Local SEO Company

Expert Web Design and Local SEO Company in Stuart Florida. Tatem Web Design LLC. has been doing professional website design in Stuart Florida for the past 20+ years. We service Businesses and Organizations all over South Florida and can be reached at 772-224-8118 for a FREE Website Design, Shopify Website, Local SEO, or Social Media Marketing Proposal.

Website & SEO Help?

Stuart Web Design CompanyWe love to speak directly to our Florida web design and SEO clients so why not just give us a call directly. We can speak about your website or SEO project in more detail?  We promise to give you the full attention you and your website design project deserve. You can find us on Alignable, Yelp, Facebook, & Manta.

Call Us Today: 772-224-8118

Tatem Web Design

Stuart Florida Office

Tatem Web Design LLC.
4406 SE Graham Dr.
Stuart, FL 34997



Mon - Sat: 9:00am - 5:00pm