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Category: Web Design Blog

Created: 16 June 2019

Not all pages on your site are created equal. And while you probably know this already, do you know which pages are most important and what you should do to each to attract potential customers and increase conversions?

Chances are you don’t. And really, you aren’t to blame. On eCommerce sites (maybe yours included), there are sometimes hundreds of pages, each of which you consider to be important (and truly, every product or service is). But when you want results, focusing your attention is critical to your sustained success.

So, where should you focus your attention and how can you optimise each page? Read on to find out!

First, a Lesson in OptimiZation

We all know what the word optimisation means, but what does it mean when it comes to website pages? It’s not always about inserting keywords (search engine optimisation) or even implementing tactics that will improve conversions (conversion rate optimization).

And when we say optimise the 4 most important pages on your site, we mean:

Focus on the User – Content on each of the pages we discuss below should be created with your specific user in mind. By looking at how users get to your site, what they want to learn, and what problems they need solving is a great place to begin your SEO optimization efforts. Focus on Your Goals – What do you want your potential customer to do on each page? Position your calls-to-action, links, and content on these goals. Focus on the Journey – Few (if any) users land on your site by chance. In fact, most will come to your site and each page for a reason. Where is each user at in their buyer journey? Consider this question to optimise successfully!

Now, let’s move on to each page and what you should do in terms of optimisation!

1. The Home Page

This is the most obvious of all the pages, especially because it’s the first page most users will see when they land on your site! Your primary goal on any home page should be to direct users to the next logical page in their buying journey. To do so, you should:

Create a Standout Headline – Headlines are often the first thing your users read. Make yours bold and catchy to capture the attention of your users. Direct Traffic – The area above the fold (i.e. before the user has to scroll) on your home page is prime real estate. Direct traffic to pages efficiently and you can move buyers through your sales funnel more effectively. Create an Attention-Grabbing – Call-to-action buttons should be a bold colour to grab attention and direct traffic with ease.

2. The About Page

Your About page is the second most important page on your site. Customers will visit this page to determine whether or not your business and history is worth trusting, playing an important role in building relationships.

To optimise your About page, there are 2 main suggestions to keep in mind:

Keep it Succinct – Customers want to have any questions they’ve developed in their mind answered, but they don’t want to search through paragraph after paragraph searching for answers. Keep your About page as to-the-point and succinct as possible. Create a CTA – You shouldn’t just provide information on your About page, you should redirect traffic to another page once users have found the information they were looking for.

3. The Blog

Did you know marketers who have prioritised blogging are 13x more likely to enjoy positive ROI? Now you do, but not all blogs are created equal. To optimise your eCommerce blog, there are a few steps you can take:

Keep it Organised – Users will come to your blog to find information on a range of different topics. By categorising them appropriately, you can make it simple for users to find the information they’re looking for. Pack in the CTAs – You’re providing value to blog users in the form of free guidance, information, or entertainment. By including CTAs in the posts, you can engage and connect with users and get them to subscribe for future updates or information.

4. The Contact Page

Most companies mistakenly think that the contact page is only for the contact information and no other content. However, there’s more to an eCommerce contact page than just the information itself:

Put Information Above the Fold – Again, don’t make the user go hunting for information! If they’re on the contact page, they’re ready to make a move and you don’t want to complicate the process. Make Contacting You Simple – Don’t just list out your email address; create a form so users don’t have to leave the page to contact you. Remember, it’s about making things as simple as possible so you don’t lose potential leads.

eCommerce SEO Optimization Just Got Simpler

If you’ve been focusing your attention in all the wrong places, the suggestions above make it simpler than ever to optimise key areas of your site and keep your users engaged with your brand.

When you’re ready to take your optimiZation efforts a step further. Contact a member of our team today to discuss your own personalised optimsiation strategy to engage and build relationships with leads. We look forward to speaking with you!

Key Takeaways

Optimization means focusing on the user, your goals, and the buyer journey to create website pages that engage, intrigue, and prompt users to take action. Optimize your home page with clear headlines, h1 Tags CTAs, and guidance that directs users where you want them to go. Keep your about page succinct and include a CTA to optimise it properly. Organise blog posts by category and include CTAs on each individual post to build your email list and gather leads. Put your contact information above the fold and include a contact form so potential leads can easily contact your brand.

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Category: Web Design Blog

Created: 16 June 2016

As of June 2015, there are 968 million daily active users on average each day on Facebook. And if you’re like most savvy eCommerce storeowners, you understand that this makes it essential to maintain an active brand presence on the platform. 

But being on Facebook isn’t enough to be successful.

In fact, how you use the platform and what you do to construct each post matters, especially when you’re hoping to engage and build relationships with your audience.

So that leaves one question: How can you accomplish this? Below, we discuss 7 Facebook statistics you need to know that reveal simple strategies you can use to build an audience on Facebook. Let’s get started!

1. "Posts published between 10 and 11 pm EST get 88% more interactions than the average Facebook post."

And by interactions we’re talking about combined likes, shares, and comments.

The fact of the matter is that most Facebook users are browsing the platform late at night as their day is winding down. As such, publishing posts at this time is essential to get noticed by your target audience.

When you’re creating posts, use a program like Buffer to schedule posts for the time your audience is most likely to see it. Doing so will increase engagement simply because you’re in the right place at the right time.

2. "Image posts get 179% more interactions than the average Facebook post." 

This statistic probably doesn’t come as much of a surprise. After all, in a sea of text and status updates, including an image in your post is enough to get your audience members to stop scrolling and take notice of your brand. 

Include custom graphics, custom images, or other graphics with posts to stand out in newsfeeds.

3. "Posts ending with a question get 162% more interactions than average posts."

Asking readers a question at the end of the post is a simple way to show customers that you’re looking for engagement rather than just a quick read. Additionally, asking a question shows your users that you care about their thoughts or opinions, making it simple to better understand your buyer psychology and how you can use this to your own marketing advantage.

Who would have thought that one small question could accomplish so much?

4. "Videos are the most shared post type on Facebook, averaging 89.5 shares per video."

Shares are marketing gold on Facebook. After all, this is a free way to get your post in front of new audience members that may have otherwise never encountered your brand. 

As such, including videos when possible is a great way to fuel brand awareness while demanding the attention and engagement of current audience members as well!

5. "Posts published on Sundays get 52.9% more interactions than average Facebook posts."

Think about it: Sunday is the day of the week most individuals take to relax or spend time doing things they want to do. As such, they’re on social media much more than they would be if they were at work or out and about on a Saturday. 

Schedule important posts for Sundays to maximise engagement even further.

6. "Excluding images, posts with 150-200 characters perform best, averaging 238.75 shares."

Characters include numbers, letters, and spaces. So, as you can imagine, the most successful posts are quite short at just 150 to 200 characters. But this statistic isn’t surprising either!

After all, few individuals enjoy reading long narratives in their newsfeeds. Instead, they want short, informative posts with an image or video accompanied by a link to learn more if they want to. As such, you should do your best to keep posts to this length and say as much as possible in as few words as you can.

7. "Posts that link to long form content (2000+ words) receive 40% more interactions than linking to short form content."

As an eCommerce storeowner, short form content means linking to product pages, your home page, or other generic content. Instead, you should link to the unique blog posts you create regularly to engage your audience.

By doing so, you’re not only going to enjoy the increased interactions promised by the statistic above. You’ll also build authentic, meaningful relationships with your audience because you aren’t using your page just to market products; you’re using it to deliver value in other forms as well.

Fuel the Growth of Your eCommerce Store by Using Facebook the Right Way

There’s generally no “right” or “wrong” way to use social media. But when it comes to successfully engaging your audience and growing your eCommerce store, the 7 statistics above demonstrate that there are better ways to engage than others.

If you aren’t sure where to begin with your Facebook presence, the team at Adonis Media can help! Contact us today to design your own custom social media strategy to utilise the best of what Facebook has to offer your business. We look forward to speaking with you!

Key Takeaways

Post between 10 and 11 pm EST for the greatest number of interactions. Use posts to enjoy 179% more interactions than average Facebook posts. End posts with a question for 162% more engagement. Publish videos on your page to take advantage of sharing (which puts your content in front of new audiences at no additional cost). Publish posts on Sundays for 52.9% more interactions than average Facebook posts. Use just 150 to 200 characters in posts to ensure you don’t overwhelm users with content and maximise engagement in the process. Link to long form content in your posts to increase interactions and deliver value to your audience

We want to hear from you: Which of the statistics above do you find most surprising? Which do you plan on using for your store? We look forward to reading your thoughts in the comments below!

Statistics: http://blog.hubspot.com/marketing/facebook-engagement-statistics

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Category: Web Design Blog

Created: 16 June 2016

If eCommerce storeowners aren’t looking to find new customers, you can bet that they’re looking for ways to increase average order value. After all, if you could easily get your customers to spend more on each order, wouldn’t you?

Of course you would! But you can’t do so by raising prices or pushing upsells or cross-sells every chance you get. Instead, you should be offering value that will delight customers and make them excited to make a purchase (even if they’re spending more money in the process).

So, how can you accomplish this? Below, we share our top 3 tips you can use to increase average order value in an authentic, meaningful way.

1. Create Free Shipping Limits

If you shop online at major retailers, chances are that you’ve encountered free shipping limits in the past. You know, where retailers offer free shipping when you spend a specific amount. And in most cases, setting these limits is a great way to get users to spend more money.

To really amp up excitement, you may choose to offer expedited shipping for free if users spend a certain amount. This will incentivise larger buyers and give them a reason to remain loyal to your brand (especially if you offer the promotion on a regular basis).

For the best results, you should feature these limits on your home page and the checkout page. You may even want to show users how much they need to spend to qualify for free shipping while they’re in their shopping cart to simplify your offer.

2. Bundle Deals Together

The best part about eCommerce shopping is the ability to bundle deals together to give customers a reason to purchase more, even if they don’t necessarily need to. An example of this is to offer a discount on a particular item if customers purchase 2 or more. If the savings are enough, customers will want to buy more (even if they have no use for the additional item at the moment).

Getting more for less is always an attractive offer. By bundling your deals together in this way, you can take full advantage of each customer’s desire to strike a deal.

3. Offer Discounts

Discounts are a touchy subject for eCommerce storeowners. You don’t want to offer too many discounts because doing so may encourage customers to wait for a discount to make a purchase.

However, offering discounts may also increase the average order value when done properly. For example, you may offer a discount to first-time users that sign up to your email list but they can also get the percentage off after spending a certain amount. Doing so this way protects your profits and gives you a way to encourage buyers to spend more while they still save money (creating a win-win situation for everyone involved).

Keep Your Average Order Value on the Rise

If you’ve been seeking better ways to keep your average order value on the rise, the 3 tips above are a great place to begin.

For a more comprehensive strategy on increasing order values and sales, the team at Adonis Media can help! Contact us today with your unique needs and to create a strategy all your own!

Key Takeaways

By creating free shipping limits (and different shipping options for different spending limits) you can encourage customers to spend more on each order. When you bundle deals together, you give customers a reason to purchase additional products (even if they have no immediate need for the products at that time). When you offer discounts but only for a certain spending amount, you give customers a reason to spend more to save (all while making more money and protecting profits on your end).

What strategies have you used in the past to increase average order values? Let us know in the comments below!

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Category: Web Design Blog

Created: 16 June 2016

When you think of conversions on your eCommerce site, a few key areas come to mind. One is landing pages, another is your contact form, but what about the most critical area?

We’re talking about your product pages.

After all, product pages are the first step where customers will decide whether or not to “convert” and add a product to their carts. And as such, taking the time to optimise each of these pages properly is essential to generating more conversions (and subsequent sales).

But, where to get started? Below, we’ll discuss 7 factors you must consider for the best results on each of your product pages. Let’s get started!

1. Use Keywords and Brands in Page Titles

How do customers search for your products? More importantly, have you accounted for how your customers search when naming your products?

If not, customers may not be able to find what they’re looking for, especially if they’re using on-site search functionality or are hunting for products via search engines.

Make sure to use common keywords in page titles as you name each product. Doing so ensures your customers can always find what they’re looking for, regardless of what this might be.

2. Create a Keyword-Rich URL Structure

As you add products to your site, URLs are often automatically generated for each page. Sometimes, this results in a random collection of numbers and letters that say nothing about the content on the page.

You should always use a URL structure that clearly identifies what the page is about. For example, if the category is electronics and the product is a particular television, the URL should look something like this: www.yourwebsite.com/electronics/television-model-goes-here.

Do this for each page to ensure search engines clearly understand what each page is about for better rankings.

3. Create H1 Tags for Every Page

Do you use relevant title tags (H1 tags) throughout your product pages? You should! After all, title tags are one of the most important factors search engines use to determine what a page is about.

If you don’t use brand names or keywords in the title tag, chances are that you’ll be passed over and other websites and results will be put before your brand. But when used properly, title tags can serve as another critical factor for your site’s SEO rankings.

4. Craft Unique, Descriptive Content for Each Product

The content you use on each product page matters. In fact, unique, relevant content is important both for SEO purposes and when you’re trying to make sales by connecting with buyers.

For many eCommerce sites, the main issue is duplicate content that has been lifted from manufacturer websites. With so many product pages to manage, storeowners feel as if they have no other option to fill up the pages and publish a website quickly.

However, it’s important to take the time to write high-quality, unique descriptions for each page. Doing so will propel you above competitors who use manufacturer descriptions while facilitating relationships with customers seeking engaging content that converts.

5. Feature Reviews From Previous Customers

Did you know 63% of customers are more likely to make a purchase from a site that features user reviews? It’s true! And most importantly, it reveals why you should do the same for your site.

More importantly, “site visitors who interact with both reviews and customer questions and answers are 105% more likely to purchase while visiting, and spend 11% more than visitors who don’t interact with user generated content.” As such, it’s vital to ask for previous customer reviews and feature them prominently on product pages.

6. Build Social Proof

Product reviews are one form of social proof you can use on product pages, but there are others as well! In fact, you may want to feature customer case studies (if you have any) as well as testimonials from customers about your brand or products.

Doing so will establish trust and increase the likelihood of sales. Remember, 77% of customers will seek out reviews or other forms of social proof before making a purchase online. Make sure you offer what these buyers are looking for to generate sales for your business.

7. Place Your Button “Above the Fold”

The fold is the area of your website visible before users have to scroll. This is the website equivalent of “real estate gold” because all users will see this part of your page, whether they eventually decide to scroll down or bounce off instead.

In any case, placing your “Add to Cart” button above the fold is essential for conversion rates. This ensures all users can find the button easily and make a purchase if they choose to.

Optimise Your eCommerce Store for Success (and Sales)

When it comes to your eCommerce website, every page matters. By using the 7 tips above, you can be on the way to optimising each product page to ensure it is ready for search engines and buyers alike!

If you’re unsure where to get started or are overwhelmed by the thought of optimising all of your product pages on your own, Adonis Media can help! Contact a member of our team today to create a customised content strategy and establish SEO standards for your site! We look forward to speaking with you!

Key Takeaways

Using keywords and brands in page titles helps search engines and buyers alike find your product pages (whether searching internally or externally).A keyword-rich, clean URL structure tells search engines what each page is about.Use keywords and brands in H1 tags to ensure search engines understand what the page and content are about.Create unique content for each page to avoid duplicate content and stand out amongst competitors.Feature product reviews from previous customers to ensure buyers have the resources they need to make a decision (and decide whether or not your brand is to be trusted).Build social proof by featuring testimonials, case studies, and other elements alongside customer reviews.Place your “Add to Cart” button above the fold to ensure every customer that lands on the page is able to easily locate it.

Now it’s your turn: How do you optimise your product detail pages for better conversion? Share your best practices in the comments below!