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How to SEO Optimize the 4 Most Important Website Pages

Not all pages on your site are created equal. And while you probably know this already, do you know which pages are most important and what you should do to each to attract potential customers and increase conversions?

Chances are you don’t. And really, you aren’t to blame. On eCommerce sites (maybe yours included), there are sometimes hundreds of pages, each of which you consider to be important (and truly, every product or service is). But when you want results, focusing your attention is critical to your sustained success.

So, where should you focus your attention and how can you optimise each page? Read on to find out!

First, a Lesson in OptimiZation

We all know what the word optimisation means, but what does it mean when it comes to website pages? It’s not always about inserting keywords (search engine optimisation) or even implementing tactics that will improve conversions (conversion rate optimization).

And when we say optimise the 4 most important pages on your site, we mean:

Focus on the User – Content on each of the pages we discuss below should be created with your specific user in mind. By looking at how users get to your site, what they want to learn, and what problems they need solving is a great place to begin your SEO optimization efforts. Focus on Your Goals – What do you want your potential customer to do on each page? Position your calls-to-action, links, and content on these goals. Focus on the Journey – Few (if any) users land on your site by chance. In fact, most will come to your site and each page for a reason. Where is each user at in their buyer journey? Consider this question to optimise successfully!

Now, let’s move on to each page and what you should do in terms of optimisation!

1. The Home Page

This is the most obvious of all the pages, especially because it’s the first page most users will see when they land on your site! Your primary goal on any home page should be to direct users to the next logical page in their buying journey. To do so, you should:

Create a Standout Headline – Headlines are often the first thing your users read. Make yours bold and catchy to capture the attention of your users. Direct Traffic – The area above the fold (i.e. before the user has to scroll) on your home page is prime real estate. Direct traffic to pages efficiently and you can move buyers through your sales funnel more effectively. Create an Attention-Grabbing – Call-to-action buttons should be a bold colour to grab attention and direct traffic with ease.

2. The About Page

Your About page is the second most important page on your site. Customers will visit this page to determine whether or not your business and history is worth trusting, playing an important role in building relationships.

To optimise your About page, there are 2 main suggestions to keep in mind:

Keep it Succinct – Customers want to have any questions they’ve developed in their mind answered, but they don’t want to search through paragraph after paragraph searching for answers. Keep your About page as to-the-point and succinct as possible. Create a CTA – You shouldn’t just provide information on your About page, you should redirect traffic to another page once users have found the information they were looking for.

3. The Blog

Did you know marketers who have prioritised blogging are 13x more likely to enjoy positive ROI? Now you do, but not all blogs are created equal. To optimise your eCommerce blog, there are a few steps you can take:

Keep it Organised – Users will come to your blog to find information on a range of different topics. By categorising them appropriately, you can make it simple for users to find the information they’re looking for. Pack in the CTAs – You’re providing value to blog users in the form of free guidance, information, or entertainment. By including CTAs in the posts, you can engage and connect with users and get them to subscribe for future updates or information.

4. The Contact Page

Most companies mistakenly think that the contact page is only for the contact information and no other content. However, there’s more to an eCommerce contact page than just the information itself:

Put Information Above the Fold – Again, don’t make the user go hunting for information! If they’re on the contact page, they’re ready to make a move and you don’t want to complicate the process. Make Contacting You Simple – Don’t just list out your email address; create a form so users don’t have to leave the page to contact you. Remember, it’s about making things as simple as possible so you don’t lose potential leads.

eCommerce SEO Optimization Just Got Simpler

If you’ve been focusing your attention in all the wrong places, the suggestions above make it simpler than ever to optimise key areas of your site and keep your users engaged with your brand.

When you’re ready to take your optimiZation efforts a step further. Contact a member of our team today to discuss your own personalised optimsiation strategy to engage and build relationships with leads. We look forward to speaking with you!

Key Takeaways

Optimization means focusing on the user, your goals, and the buyer journey to create website pages that engage, intrigue, and prompt users to take action. Optimize your home page with clear headlines, h1 Tags CTAs, and guidance that directs users where you want them to go. Keep your about page succinct and include a CTA to optimise it properly. Organise blog posts by category and include CTAs on each individual post to build your email list and gather leads. Put your contact information above the fold and include a contact form so potential leads can easily contact your brand.

Web Design Stuart Florida


Our mission is to create the most up to date, mobile friendly, visually dynamic website for your business to attract visitors and keep them. We build websites for businesses and organizations of all sizes. Tatem Web Design LLC has been in business in South Florida for 20+ years. We service all of South Florida including West Palm Beach, Stuart, Jupiter, Port Saint Lucie, Fort Pierce, Boca Raton, Vero Beach and any where in between.
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Tatem Web Design learns what your website needs are and we supply a detailed website design quote that has all the costs associated to the design and development of your new website including hosting costs, design costs and any added development your website requires. Tatem Web Design builds and develops custom websites for all size businesses and works closely with our clients to ensure we meet their satisfaction. Web design price quotes are unique to every client and are different for each project we build. Contact us today for a FREE WEB DESIGN Quote.

We will first ask for a general overview of your company. We will need your company logo for your colors, the domain name you want to use, the number of pages you think you need, and any descriptive information about your business. We can work from an existing website of yours, using your content and images with a new template and a fresh new look. Our college educated English language writers create content for any type of business. We want to hear about your business and your vision so we can create the most most powerful website for your business.

Tatem Web Design builds websites in Wordpress, Joomla and Shopify. Wordpress is for clients who need small information websites or small WooCommerce stores. We create Joomla for our larger corporate clients who need advanced functionality, website development and member based solutions. We are Shopify Partners that design and develop Shopify websites for our Ecommerce clients who need a powerful Ecommerce solutions to sell products.

We offer training to our clients upon request and train a staff member on managing basics like content and image updates on pages. We also train our clients on using blogs. For systems like Shopify we train customers on orders and customers so they are able to track and fulfill all incoming and outgoing online. We are professionals will assist you with all of the technical stuff. We tell our clients, if you can work on Microsoft Word you can edit your own website content and make minor updates and changes when needed. We provide the convenience of learning to use your website using remote desktop to desktop training.

Tatem Web Design offers a fast turnaround time for all of our client websites. Every website project is based on the client and how quickly information and images for the website are received. Once we have the images and content we go to work adding the content and images and designing pages. We can complete websites as fast as three weeks. The majority of websites take between 30 and 45 days to complete. Our larger website client companies require longer time frames based on the more pages and more content for the website. We can do web design projects on a rush basis if needed for clients who have to have it ASAP.

We offer many other website services such as content writing, website hosting solutions using cPanel and Linux based hosting plans, emergency website repair, SSL certificates and SSL installation, website backups, website system updates, website redesigns, Shopify Ecommerce solutions, and Content Management Systems, website management, search engine optimization, and social media marketing.

Just simply send us the business name, domain name if you have one and a brief outline of what you would like added to your new website. If you have a color scheme, logo and any example websites just include them and we will put together a free website proposal for your new website project.

All of our Wordpress, Joomla and Shopify are built in the latest versions available. All of the websites we build are Mobile friendly. We test your website on Iphone, Ipad, and Android. Your mobile-friendly website is as important as your desktop website and we make sure your website looks great on all mobile devices.

Tatem Web Design has multiple hosting plans to choose from to fit your website and company requirements. Hosting plans start from $25 a month for smaller websites that may not get a lot of traffic. The more traffic a website gets the better the hosting plan needs to be. We offer shared hosting plans, virtual private server plans VPS and Dedicated hosting plans.

We submit your website pages to Google with sitemaps and webmaster tools and get you listed on Google local maps. Our website services continue after we complete and launch your website. The importance of SEO and website promotion is so your website can get seen.

Stuart Florida Web Design Local SEO Company

Expert Web Design and Local SEO Company in Stuart Florida. Tatem Web Design LLC. has been doing professional website design in Stuart Florida for the past 20+ years. We service Businesses and Organizations all over South Florida and can be reached at 772-224-8118 for a FREE Website Design, Shopify Website, Local SEO, or Social Media Marketing Proposal.

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Stuart Web Design CompanyWe love to speak directly to our Florida web design and SEO clients so why not just give us a call directly. We can speak about your website or SEO project in more detail?  We promise to give you the full attention you and your website design project deserve. You can find us on Alignable, Yelp, Facebook, & Manta.

Call Us Today: 772-224-8118

Tatem Web Design

Stuart Florida Office

Tatem Web Design LLC.
4406 SE Graham Dr.
Stuart, FL 34997



Mon - Sat: 9:00am - 5:00pm